Turn distraction
into your superpower

Drift intercepts the distracting apps with a single journaling prompt — personalized & powerful. Over time it gets sharper, making you live more intentionally.

Turn your
distraction into
your superpower

Drift intercepts the distracting apps with a single journaling prompt — personalized & powerful. Over time it gets sharper, making you live more intentionally.

How it Works

Three things happen every time you open your phone. Here's what they are.

Image illustrating the product’s features

The Pause

Before the feed loads

Right before you open TikTok, Instagram, or whatever pulls you in, Drift shows up first. Not to stop you. Just to give you a second to be here before you're somewhere else.

Image illustrating the product’s features

The Question

Set an intention

Instead of a feed, you get one question. It's different in the morning than it is at midnight. It's built around where you actually are right now — not where some generic app thinks you should be.

Image illustrating the product’s features

Pattern Engine

Build better habits over time

Every unlock attempt logged. Every redirect tracked. After 14 days, Drift returns a picture of your attention you have genuinely never been able to see before this.

How it Works

Three things happen every time you open your phone. Here's what they are.

Image illustrating the product’s features

The Pause

Before the feed loads

Right before you open TikTok, Instagram, or whatever pulls you in, Drift shows up first. Not to stop you. Just to give you a second to be here before you're somewhere else.

Image illustrating the product’s features

The Question

Set an intention

Instead of a feed, you get one question. It's different in the morning than it is at midnight. It's built around where you actually are right now — not where some generic app thinks you should be.

Image illustrating the product’s features

Pattern Engine

Build better habits over time

Every unlock attempt logged. Every redirect tracked. After 14 days, Drift returns a picture of your attention you have genuinely never been able to see before this.

Choose your plan

Free

Trial

/14 days

The full experience, free. No credit card required.

FEATURES

Drift shows up before you open distracting apps

One thoughtful question, tailored to the time of day

One daily schedule you set once and forget about

A weekly look at what you've been thinking about and how your answers are shifting

Pro

$70

/ Year

Everything in Free, plus the features that make it yours.

Billed Yearly

FEATURES

Everything in Starter, plus:

Unlimited daily questions — no ceiling on the pause

Daily and weekly insight into your patterns and how they're shifting

Questions that evolve faster and go deeper based on your answers

Build your own question prompts for the moments that matter most to you

Choose your plan

Free

Trial

/14 days

The full experience, free. No credit card required.

FEATURES

Drift shows up before you open distracting apps

One thoughtful question, tailored to the time of day

One daily schedule you set once and forget about

A weekly look at what you've been thinking about and how your answers are shifting

Pro

$70

/ Year

Everything in Free, plus the features that make it yours.

Billed Yearly

FEATURES

Everything in Starter, plus:

Unlimited daily questions — no ceiling on the pause

Daily and weekly insight into your patterns and how they're shifting

Questions that evolve faster and go deeper based on your answers

Build your own question prompts for the moments that matter most to you

Founders note

Hi friend,


Founders note

Hi friend,


A note on why we built drift

When Steve Jobs put the iPhone in our pockets, nobody knew what we were signing up for. It was exciting. It was new. And for a while, it felt like pure progress.

Nearly two decades later, the research is catching up. Early cognitive decline in young adults. Rising rates of anxiety, depression, and fractured attention. A generation that grew up with infinite scroll before they grew up at all.

My honest fear is that we become the people in Wall-E. Alive but dormant. Screens in our faces while life happens at the edges.

Nobody is coming to save us from this. Not the platforms. Not the regulators. Not a future version of ourselves who finally has more willpower.

So we built Drift.

Not to take your phone away or make you feel bad about checking it. But to intercept the moment, that reflexive reach when you're bored, and turn it into thirty seconds of reflection. A question worth answering. A thought worth keeping.


Overtime, that urge transforms into a positive ritual.


We're just getting started, and we couldn't be more excited to put this into the world. We hope it gives you back something you didn't realize you'd been giving away.

— Justin, Christian, Gage & Jose

A note on why we built drift

When Steve Jobs put the iPhone in our pockets, nobody knew what we were signing up for. It was exciting. It was new. And for a while, it felt like pure progress.

Nearly two decades later, the research is catching up. Early cognitive decline in young adults. Rising rates of anxiety, depression, and fractured attention. A generation that grew up with infinite scroll before they grew up at all.

My honest fear is that we become the people in Wall-E. Alive but dormant. Screens in our faces while life happens at the edges.

Nobody is coming to save us from this. Not the platforms. Not the regulators. Not a future version of ourselves who finally has more willpower.

So we built Drift.

Not to take your phone away or make you feel bad about checking it. But to intercept the moment, that reflexive reach when you're bored, and turn it into thirty seconds of reflection. A question worth answering. A thought worth keeping.


Overtime, that urge transforms into a positive ritual.


We're just getting started, and we couldn't be more excited to put this into the world. We hope it gives you back something you didn't realize you'd been giving away.

— Justin, Christian, Gage & Jose